What Is SEO in Digital Marketing? A Complete Guide for Beginners in 2024
Posted by HQ Pedestal Posted by May 09, 2024 in Digital Marketing
SEO is like giving your website a makeover to make it shine on Google. You adjust things like content and layout to grab more attention without spending money on ads. It's super important in digital marketing because it helps businesses get noticed online, gain trust, and sell more products or services.
This blog will explain SEO step by step in simple terms for beginners starting their journey in digital marketing. Whether you're a small business owner or just curious about how websites get found online, this guide will break it down into easy-to-understand pieces so you can start boosting your website's visibility and reaching more people.
What is SEO Marketing?
SEO is like a set of tricks to make your website more visible on Google and Bing, so more people find it when they search online. It's all about getting your website to show up higher on search results and getting more people to click on it.
How does SEO work?
Now, let's find out how SEO actually does its magic. When you search for something on Google, you usually click on one of the first few links, right? Well, those top websites didn't just luck out—they got there for a reason.
Google looks at lots of stuff to decide which websites show up first, like how trustworthy a website is, if it has good content, and if other websites link to it. SEO works by making sure all these things on a website are set up in the best way possible. This makes the website more likable to Google and other search engines, so it shows up higher in search results. So basically, SEO helps websites climb up the search result ladder and get noticed by more people.
While nobody knows every little thing search engines look at to rank websites, there are some key things marketers focus on to get results from SEO:
1. Keyword Relevance:
Search engines check the words used in the content to see if they match what people are searching for. That's why it's important to use the right keywords in meta tags, titles, headers, and all over the content.
2. Crawling:
Search engines use special bots, called spiders or crawlers, to explore the internet and find good content. These bots follow important links to find and list different content.
3. Indexing:
After bots check out web pages, they study and save them in a big list called the search engine's index. It's like a huge library catalog that search engines use to find the right answers when people search for things.
4. Content:
Creating good content is key to showing search engines that you have helpful and interesting stuff. Make sure your content gives people what they're looking for and answers their questions well.
5. Backlinks:
Inbound links are links from other websites to yours. Good links from trusted sites make your website look more reliable, which helps it rank higher in searches.
Types of SEO
There are three main types of SEO:
1. On-Page SEO: This involves optimizing individual web pages to rank higher and earn more relevant traffic. It includes optimizing content, meta tags, headings, images, and URLs.
2. Off-Page SEO: This focuses on improving the website's authority and relevance by acquiring backlinks from other reputable websites, social media promotion, and other external factors.
3. Technical SEO: This involves optimizing the technical aspects of your website, such as site speed, mobile-friendliness, site structure, and security, to improve its search engine visibility.