E-Commerce Startup Growth Support Program | ECSGSP
Boost eCommerce Sale Progressively
Created By: Startup Incubation
What you'll learn
- Advanced SEO techniques to improve your eCommerce website’s visibility and rankings.
- On-page and off-page optimization strategies tailored for eCommerce websites.
- Technical SEO aspects such as site speed, mobile optimization, and structured data.
- Optimize your site for mobile and voice search, which are increasingly important in the eCommerce space
- Develop advanced content strategies to attract and retain customers.
- Effectively distribute and promote your content across various channels.
- Design and execute advanced social media marketing campaigns to boost your brand’s online presence.
- Understand how to work with influencers to reach a wider audience.
- Analyse complex marketing challenges and develop innovative solutions.
- Execute effective marketing campaigns and measure their success
Requirements
Basic Computer Skills:
A fundamental understanding of using computers, browsing the internet, and managing files is recommended for navigating the course platform.
Computer or Device:
Access to a computer, laptop, tablet, or smartphone is necessary for engaging with course content, assignments, and discussions.Internet Access:
Stable and reliable internet connectivity is essential for accessing course materials, participating in discussions, and watching video content.
Curiosity and Enthusiasm:
A genuine interest in learning about digital marketing and a proactive attitude toward exploring new concepts is crucial.Time Commitment:
Allocate sufficient time for watching video lessons, engaging in discussions, completing assignments, and participating in interactive activities.Knowledge of Social Media (Optional):
While not mandatory, access to social media platforms can enhance your understanding of social media marketing concepts.Course Description
Introduction to the eCommerce Training Program
Welcome to our comprehensive eCommerce Training Program at Pedestal Techno World. This program is meticulously designed to equip you with the necessary skills and knowledge to establish and grow your eCommerce business. Over 24 weeks, you will learn about various aspects of eCommerce, including website creation using WordPress, SEO, SMO, Email Marketing, selling on major eCommerce portals, PPC campaigns, Google Ads, and Facebook Ads.
Why is this beneficial for any eCommerce start-up?
In today’s digital age, eCommerce has become a vital part of our daily lives. It offers immense opportunities for start-ups to reach a global audience and operate 24/7. However, to leverage these opportunities, it’s crucial to understand the dynamics of eCommerce. Our training program provides a holistic understanding of the eCommerce ecosystem, from setting up an online store to driving traffic, converting visitors into customers, and retaining them for long-term success. This program will empower you to navigate the competitive landscape of eCommerce and make informed decisions that drive growth.
Who This Course Is For:
- All start-ups who commenced their business recently.
- Business, which needs digital presence.
- Business facing low order volume problem.
- Business, which needs to manage its advertising expenditure properly.
- Business, which needs to grow its customers base globally.
Course Content
Week 1-3: eCommerce Website Creation Using WordPress
6 lectures, 11:00:00 hrs
Session 1: Introduction to WordPress and WooCommerce
Session 2: Setting up an eCommerce site with WooCommerce
Session 3: Customizing your WooCommerce store
Session 4: Adding and managing products
Session 5: Setting up payment gateways and shipping options
Session 6: WooCommerce security and maintenance
Week 4-6: SEO for eCommerce
6 lectures, 12:00:00 hrs
Session 7: Introduction to eCommerce SEO, keyword research
Session 8: On-page SEO for product and category pages
Session 9: Technical SEO for eCommerce (site structure, mobile optimization, etc.)
Session 10: Local SEO for eCommerce
Session 11: Link-building strategies for eCommerce
Session 12: SEO tools and analytics for eCommerce
Week 7-9: SMO for eCommerce
6 lectures, 12:00:00 hrs
Session 13: Social media strategies for eCommerce
Session 14: Creating engaging content for your products
Session 15: Using social media for customer service and engagement
Session 16: Social media analytics for eCommerce
Session 17: Influencer marketing and collaborations
Session 18: SMO tools and best practices for eCommerce
Week 10-12: Email Marketing for eCommerce
6 lectures, 12:00:00 hrs
Session 19: Building an email list for your eCommerce store
Session 20: Creating effective email campaigns for promotions and sales
Session 21: Personalization and segmentation in eCommerce email marketing
Session 22: Cart abandonment emails
Session 23: Email marketing automation for eCommerce
Session 24: Legal aspects of email marketing
Week 13-15: Selling on Major eCommerce Portals
6 lectures, 11:00:00 hrs
Session 25: Overview of major platforms (Amazon, Flipkart, Myntra, Ajio)
Session 26: Product listing and optimization on major platforms
Session 27: Inventory management across multiple platforms
Session 28: Customer service and reviews on major platforms
Session 29: Navigating seller fees and commissions
Session 30: Legal aspects of selling on major platforms
Week 16-18: PPC Campaigns for eCommerce
6 lectures, 11:00:00 hrs
Session 31: Introduction to PPC for eCommerce
Session 32: Keyword research for PPC campaigns
Session 33: Creating effective product ads
Session 34: Managing and optimizing PPC campaigns for eCommerce
Session 35: PPC analytics for eCommerce
Session 36: Legal aspects of PPC
Week 19-21: Google Ads for eCommerce
6 lectures, 11:00:00 hrs
Session 37: Setting up a Google Shopping campaign
Session 38: Optimizing product listings for Google Shopping
Session 39: Managing and optimizing Google Shopping campaigns
Session 40: Using Google Ads for Remarketing
Session 41: Google Ads analytics for eCommerce
Session 42: Legal aspects of Google Ads
Week 22-24: Facebook Ads for eCommerce
6 lectures, 11:00:00 hrs
Session 43: Setting up a Facebook Shop and product catalogue
Session 44: Creating dynamic product ads on Facebook
Session 45: Managing and optimizing Facebook Ads campaigns for eCommerce
Session 46: Using Facebook Ads for Remarketing
Session 47: Facebook Ads analytics for eCommerce
Session 48: Legal aspects of Facebook Ads
ECSGSP deserves a standing ovation! The program's approach to teaching advanced social media marketing and influencer collaboration is unparalleled. The result? A 5-star online presence and business growth that exceeded my wildest expectations. Simply outstanding!
Absolutely phenomenal! The program covers every facet of e-commerce with precision. The live sessions and community engagement add a 5-star touch. My business is thriving, and I owe it to the invaluable insights gained from ECSGSP.
ECSGSP sets the bar high for e-commerce education. The program's structured approach, combined with real-world applications, is a recipe for a 5-star business. My understanding of Google Ads and Facebook Ads has revolutionized, thanks to this outstanding course!
Top-notch program! The depth of knowledge shared in the SEO and SMO modules is unparalleled. The instructors are not just educators; they are mentors guiding you to a 5-star e-commerce strategy. If you want success, enroll now!
ECSGSP is a beacon of excellence! The program seamlessly blends theory with hands-on practice. The expertise shared in the Google Ads module alone is worth its weight in gold. My e-commerce success story began here, and I'm now running a 5-star operation!
ECSGSP is a gem in the world of e-commerce education. The content is rich, the instructors are top-notch, and the practical application sets it apart. My business has flourished, and I credit it to the 5-star knowledge gained from this program!"
This program is a masterpiece! From the first week to the last, every module is crafted with precision. The practical insights into Google Ads and advanced SEO are worth their weight in gold. If you want a 5-star e-commerce business, this is the way to go!
ECSGSP deserves nothing less than 5 stars! The instructors are industry experts, and the hands-on approach is a game-changer. My e-commerce site's visibility and sales have soared since completing this program. Kudos to the team!
Exceptional training! The course structure is well-thought-out, ensuring a deep dive into every aspect of e-commerce. The practical sessions are invaluable, providing real-world skills. This program is a beacon for those aiming for a 5-star business.
ECSGSP is a stellar program! The comprehensive content, coupled with expert instructors, has propelled my e-commerce venture to new heights. From SEO mastery to Facebook Ads wizardry, this course is a goldmine for success. Highly recommend!
