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Certified Digital Marketing Executive Program | CDMEP

Created By: Training Head

4.9 (59 Ratings) • 28 Students Enrolled

Application Deadline

Batch Start

Mode of Training
Offline Mode & Online Mode

Class Schedule
3 Days in a week

What you'll learn
  • Digital Marketing Landscape
  • Website Essentials (Codding, Content and SEO)
  • Social Media Engagement
  • Introduction to Email Marketing
  • Analytics and Data Interpretation
  • Foundations of Digital Strategy
  • Basic Computer Skills:
    A fundamental understanding of using computers, browsing the internet, and managing files is recommended for navigating the course platform.

    Computer or Device:
    Access to a computer, laptop, tablet, or smartphone is necessary for engaging with course content, assignments, and discussions.

    Proficiency in English:
    Course materials, instructions, and discussions will be in English. A reasonable command of the language is necessary for comprehension.

    Internet Access:
    Stable and reliable internet connectivity is essential for accessing course materials, participating in discussions, and watching video content.

    Curiosity and Enthusiasm:
    A genuine interest in learning about digital marketing and a proactive attitude toward exploring new concepts is crucial.

    Time Commitment:
    Allocate sufficient time for watching video lessons, engaging in discussions, completing assignments, and participating in interactive activities.

    Knowledge of Social Media (Optional):
    While not mandatory, access to social media platforms can enhance your understanding of social media marketing concepts.

Course Description
The "Basic Digital Marketing Course" is for your comprehensive introduction to the world of digital marketing, equipping you with essential skills to establish a strong online presence and connect with your target audience effectively. Whether you're a business owner, entrepreneur, marketer, or aspiring digital strategist, this course empowers you with the fundamental knowledge needed to navigate the digital marketing landscape. Upon the completion of the "Basic Digital Marketing" course, participants will possess an indispensable foundation in digital marketing, enabling them to foster a robust online presence, establish meaningful connections with their audience and pave the way for the implementation of advanced marketing strategies.

Seize this opportunity to embark on an enriching journey that equips you with the quintessential skills to thrive within the dynamic and multifaceted domain of digital marketing. This course is designed for beginners who want to understand the basics of online marketing strategies and tactics. 

No specific prerequisites are required for this course. Basic computer skills, internet familiarity, and a curiosity to learn about digital marketing concepts are sufficient to benefit from the course content.
Who This Course Is For:
  • Business Owners and Entrepreneurs
  • Marketing Beginners and Aspiring Digital Marketers
  • Freelancers and Content Creators
  • Students and Graduates
  • Traditional Marketers Transitioning Online
  • Startup's and Marketing Enthusiasts
Course Content

Overview of Digital Marketing Landscape

Importance of Digital Marketing

Digital Marketing Channels and Platforms

Digital Marketing vs Traditional Marketing

Digital Marketing Strategy Basics

Importance of Strategy and Planning

Website Basics and Structure

Basic HTML and website structure

Content Creation and Optimization

Keyword Research and On-Page SEO Fundamentals

Introduction to Blogging and Content Marketing

Keyword Optimization

Technical SEO: Site speed, mobile optimization, crawlability

Local SEO strategies

SEO analytics and performance tracking

Off-site SEO: Link building and back link analysis

Social Media Platforms and Strategies : Facebook, Instagram, Twitter, LinkedIn

Crafting effective Content for Social Media

Community engagement and management

Social Media Advertising Basics

Social Media Advertising (SMA) and targeting

Social Media Optimization (SMO) techniques

Email Marketing Fundamentals

Building and Managing Email Lists

Introduction to Google Ads: Search, Display, Video, and Shopping

Google Ads optimization and bidding strategies

Introduction to Paid Advertising (PPC)

Landing Page Optimization

Introduction to Google Analytics

Basics of Data Analysis in Digital Marketing

Exploring marketing tools: SEO tools, social media schedulers, analytics platforms

Email Marketing

Content Marketing

Content Marketing

Pay-Per-Click (PPC) Advertising

Analytics, Reporting & Final Project

Live Projects

Course Reviews

Pedestal Techno World Private Limited offers an exceptional learning experience, merging industry insights and expert guidance for skillful futures.

4.9 Based on 59 Reviews
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As someone who thought digital marketing was daunting, this course changed my perspective entirely. It's well-structured and led by an excellent instructor. I now feel ready to tackle the digital marketing world with confidence.

Ananya Desai

I've taken a few digital marketing courses, but this one is by far the most comprehensive. It covers all the fundamentals and leaves you feeling confident. Enrolling in this course is a smart choice!

Sameer Kumar

This course doesn't just skim the surface; it dives deep into the essentials of digital marketing. It's like getting a masterclass at a fraction of the cost. Highly recommended for career growth.

Sneha Joshi

I wanted to add digital marketing to my skill set, and this course was the perfect starting point. The video lectures are engaging, and the practical tips are invaluable for real-world applications.

Arjun Reddy

I decided to take this course on a whim, and it turned out to be a game-changer. It demystified the world of digital marketing and made it accessible to anyone. A must for aspiring entrepreneurs.

Riya Kapoor

Basic Digital Marketing was exactly what I needed for my career switch. It's like having a mentor guide you through the vast world of digital marketing. Affordable and worth every rupee.

Vikram Yadav

I was a bit skeptical about online courses, but this one blew me away. The instructor's passion for digital marketing shines through, making it all the more enjoyable. I can't wait to apply what I've learned.

Pooja Verma

The course is super easy to follow, even for someone like me who isn't tech-savvy. The real-life examples were a bonus; they made the concepts relatable and easy to understand.

Rohan Mehta

I've taken other marketing courses before, but this one truly stands out. It's up-to-date with the latest trends and technologies, and the interactive quizzes keep you engaged throughout.

Neha Gupta

I wanted to enhance my small business's online presence, and this course gave me the tools to do just that. From email marketing to Google Ads, it covers everything you need to know.

Aditya Singh

I'm a complete newbie to digital marketing, but this course made it seem so much less intimidating. It's like having a knowledgeable friend explain marketing concepts over a cup of chai. Highly recommended!

Priya Patel

I just wrapped up the Basic Digital Marketing course, and it's absolutely brilliant! The instructor breaks down complex stuff into simple, understandable bits. I finally feel like I've got a grasp on SEO and social media marketing.

Aryan Sharma
This Course Includes:

Duration : 4 Months

Letures : 78

Offline & Online Mode