Digital marketing simply means promoting products or services through the internet. Instead of relying only on traditional methods like flyers or TV ads, businesses now use online channels such as:

Search Engines (SEO): Optimizing a website so it appears on Google when people search.

Social Media: Platforms like Facebook, Instagram, or LinkedIn to connect with audiences.

Email Marketing: Sending useful updates or offers directly to a customer’s inbox.

Paid Ads (PPC): Running targeted campaigns on Google or social platforms for quick results.

Content Marketing: Writing blogs, videos, or guides that educate and attract customers naturally.

The main benefit is that digital marketing is measurable (you can track clicks, leads, and ROI) and targeted (you reach only the people who are likely to be interested).

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